Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

Doing Better at Ominchannel Retailing: Video Tips

Posted on April 19, 2017 by bermanevansretail

Check out this video and paper on omnichannel marketing from BRP and Radial: “Today’s customer is always connected and always on. Digital and mobile commerce have elevated consumer expectations of the shopping experience. She expects service anytime, anywhere, and any … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , | 1 Comment

The Bad News Keeps Rolling in for Retailers

Posted on April 13, 2017 by bermanevansretail

It’s been a tough time for many bricks-and-mortar and bricks-and-clicks retailers. Unfortunately, this is nothing new, since the past few years have been challenging. How about this for a new article title “The Retail Slump Is Killing Middle-of-the-Mall Brands” by Ben … Continue reading →

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , , , | 1 Comment

An Innovative Approach to Bricks-and-Clicks Retailing

Posted on March 29, 2017 by bermanevansretail

In this era of omnichannel retailing, new technological tools are being continually introduced to enable retailers to offer the best possible customer shopping experience. Here’s a creative approach to bricks-and-clicks retailing from Salesfloor. With Salesfloor Storefront and Salesfloor Connect: For the … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment