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Category Archives: Part 5: Managing a Retail Business
Planning for the Next Job Promotion
You’ve been stuck at a certain point in your career and feel that now is really time to get that next promotion. The recession is over, you’ve been doing everything expected of you, and you’ve polished up your self-brand credentials … Continue reading
It’s Not Always Great to Be a Businessweek Cover Story
Abercrombie & Fitch (A&F) was once a shining retail apparel star among teens and young adults. However, the chain has faced some tough times in recent years. Consider this: “Abercrombie’s predicament, perhaps because of the cultural clout it once wielded, feels … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Abercrombie & Fitch, competition, customer expectations, failure, merchandising, planning, segmentation, trends
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How Should Retailers Compute Customer Lifetime Value?
Smart retailers realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long run. This is a key challenge for many retailers, both … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together
Tagged Bain & Company, business model, customer expectations, customer loyalty, Net Promoter, planning, price, tips
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Retailing: From A to Z 