Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Can Pricing in the Mid-Range Succeed?

Posted on July 13, 2016 by bermanevansretail

This is a difficult question for some retailers — given the popularity of discounters and luxury retailers for two different customer segments in the marketplace. AND many retailers seem nervous to be in the mid-range. Yet, as Anthonia Akitunde (founder, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Advice from Alibaba’s Jack Ma

Posted on July 11, 2016 by bermanevansretail

Jack Ma, who started life with very little, is now one of the richest people in the world. He is the  founder and executive chairman of retail behemoth Alibaba Group, which generates hundreds of billions of dollars each year. In an … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment

Competing Or Cooperating with Amazon

Posted on July 8, 2016 by bermanevansretail

Amazon is the current king of online retailing — and it has now opened some retail bookstores. There are many reasons why it is so successful: innovation, technology, customer service, product assortment, Amazon Prime, and a lot more. Although numerous … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , , , | Leave a comment