Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Shopping Cart Abandonment: Still a Big Problem

Posted on August 30, 2017 by bermanevansretail

For years, online retailers have had to deal with shopping cart abandonment — whereby consumers decide not to make purchases after placing items in their shopping carts. We have posted about this issue for years. As examples, see 1, 2, and 3. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , | Leave a comment

Tips on How to Get Great Customer Reviews

Posted on August 28, 2017 by bermanevansretail

We know that lousy customer reviews can be the KOD (kiss of death) for some retailers. We also know that strong customer reviews can enhance sales in a meaningful way. So, how do we get great customer reviews? Consider these … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Omnichannel and Great Customer Experiences

Posted on August 24, 2017 by bermanevansretail

There are vital customer service benefits for retailers to move from multichannel to omnichannel strategies. Here is a very good example involving Staples. As reported by Dave Sutton for TopRight Consulting: “When Faisal Masud joined Staples as Chief Digital Officer … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment