Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Should Internet Retailers Discriminate Between Customers?

Posted on July 21, 2012 by bermanevansretail

That’s an interesting question raised by Rafi Mohammed, writing for the Harvard Business Review (HBR) blog. To begin his post, Mohammed writes: “Last week, the Wall Street Journal reported a bit of pricing news that seemed downright shocking: After the … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues | Tagged , , , , | Leave a comment

Shoppers and the Internet

Posted on July 20, 2012 by bermanevansretail

There are two good recent reports about online shopping behavior. According to a study by Info Retail, young shoppers want better integration of their online and store experiences. Click here for the highlights of the study. In another research project, Empathica examined … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment

Making Shopping Malls More Experiential

Posted on July 18, 2012 by bermanevansretail

Shopping center developers have been experimenting with a lot of new tactics to attract more customers — and to get them to stay longer. As Stephanie Clifford writes in the New York Times: “Glimcher Realty Trust, which owns and manages … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , | Leave a comment