Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Platt’s Journal of Retail Analytics

Posted on July 17, 2012 by bermanevansretail

Published by the Platt Research Institute, “The Journal of Retail Analytics is a comprehensive resource on the current state of the economy, with news, and case studies regarding customer-facing technologies. The Journal provides essential, in-depth information on the economy as … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , | Leave a comment

Nordstrom Tries an Extreme Makeover

Posted on July 15, 2012 by bermanevansretail

Although Nordstrom has been a leading upscale retailer for decades, it has decided that it needs to revamp some of its business practices. As Cotten Timberlake writes in Businessweek: “In Nordstrom’s case, it’s a matter of wooing more fashion-conscious women. Since … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment

Retailers Now Tracking Shoppers’ Eye Movements

Posted on July 14, 2012 by bermanevansretail

To determine more about what spurs shoppers’ decisions, retailers are experimenting with eye-tracking technology. Watch this Wall Street Journal video to learn more. [Note: There is a brief ad at the beginning of the video.] Photo by Getty Images

Posted in Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , | 1 Comment