Retailers Now Tracking Shoppers’ Eye Movements

To determine more about what spurs shoppers’ decisions, retailers are experimenting with eye-tracking technology.
Watch this Wall Street Journal video to learn more. [Note: There is a brief ad at the beginning of the video.]

Photo by Getty Images
This entry was posted in Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) and tagged , , , . Bookmark the permalink.

1 Response to Retailers Now Tracking Shoppers’ Eye Movements

  1. Pingback: “Sneaky” Ways to Track Shoppers | Retailing: From A to Z by Joel Evans

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