Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Tracking the Latest Retailing News

Posted on July 13, 2012 by bermanevansretail

Interested in staying on top of the world of retailing with current information? Then, check out one or more of the following resources: https://bermanevansretail.com/valuable-links/ http://www.msnbc.msn.com/id/21600465/ns/business-retail/ http://www.retailingtoday.com/section/retail-news http://www.retailwire.com/ http://www.topix.com/business/retail http://www.valueretailnews.com/ http://online.wsj.com/public/page/news-retail-industry.html http://www.wwd.com/retail-news 

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information | Tagged , , , | Leave a comment

Retail Industry Information: Overview of Facts, Research, Data, & Trivia

Posted on July 12, 2012 by bermanevansretail

Interested in learning more about topics such as these: What is the retail industry? Types of retail businesses? U.S. versus global data? Career opportunities? Then click the icon to learn more.   Retail Industry  

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , | Leave a comment

Localizing Promotions

Posted on July 11, 2012 by bermanevansretail

Jon Schepke writes in Chief Marketer that: “According to BIA/Kelsey, 90 percent of consumers use search engines when researching products or services in their local area. Because of this shift in local search commerce, Google began more aggressively promoting local … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment