Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Retailers Are Becoming More Experiential

Posted on July 27, 2012 by bermanevansretail

As reported in Stores: “‘In the next few years, we’ll see the evolution of value vs. experience,’ says Florian Vollmer, principal and senior vice-president, design for strategy and design consultancy Info Retail. He uses Starbucks as an example. When it debuted, … Continue reading →

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Infographic: Success Gleaned from Satisfying Shoppers

Posted on July 26, 2012 by bermanevansretail

As Lindsay Scarpello writes for POPAI: “According to a recent survey by American Express, a whopping 80 percent of American shoppers have quit in the middle of a transaction due to an unpleasant or bad shopping experience. This statistic is blatant … Continue reading →

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Verizon Helps the Geek Squad Get Serious

Posted on July 23, 2012 by bermanevansretail

Verizon recently announced a new technological partnership with Best Buy’s Geek Squad. As reported by Matt Pillar, Verizon is now offering “a multi-tiered menu of 24/7 phone and online IT help desk services for businesses, supported in the physical realm by … Continue reading →

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