Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Whole Foods and Customer Wellness

Posted on September 15, 2012 by bermanevansretail

Whole Foods is a supermarket chain that emphasizes natural and organic food. It has been a very strong leader in its segment of the marketplace. Healthier eating is becoming more important to many consumers — and to retailers. As JWT … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 3 Comments

A Toys “R” Us Tablet for Kids

Posted on September 14, 2012 by bermanevansretail

Toys “R” Us recently announced that it would be introducing its own tablet for kids, exclusive to TRU, into the already crowded marketplace. As Ann Zimmerman reported for the Wall Street Journal: “In a bid to battle the ‘showrooming’ phenomenon … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 2 Comments

Careers at Pier 1

Posted on September 13, 2012 by bermanevansretail

Pier 1 Imports is a unique retail chain: “If it’s interesting, if it’s impressive, if it’s colorful and cute and one-of-a-kind — then odds are it’s probably from Pier 1 Imports.” Check out this career-oriented video.  

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment