Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Retailers Should Build Buyer Personas

Posted on October 24, 2017 by bermanevansretail

A fascinating subject for retailers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This post covers how retailers should build buyer personas. You should … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Must Read!! Build Stronger Passwords NOW.

Posted on October 23, 2017 by bermanevansretail

Our posts on password security span the entire period of our (Retailing A to Z) existence. In each case, our goal is for you to build stronger passwords NOW. Today’s post is a MUST READ.   Old Rules to Build … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , | Leave a comment

End of Amazon 1-Click Exclusivity, Start of Hilton Relationship

Posted on October 19, 2017 by bermanevansretail

Each day seems newsworthy for Amazon. It appears on a regular in media stories and on social media sites. These are  just a handful of our 2017 posts on Amazon.   Amazon’s Desired Attributes for Job Applicants.   Amazon: King of the Retail World.   Amazon Dives … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment