Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Global E-Tailing in 2020

Posted on February 18, 2014 by bermanevansretail

Where is global E-tailing heading over the next several years? We know it’s going to get bigger and bigger. Recently, OC&C Strategy Consultants published “The Global Retail E-mpire” report, which ” estimates the value of online retail trade based on … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , | 4 Comments

Are Your Customers Passionate About You?

Posted on February 17, 2014 by bermanevansretail

As we know, customer satisfaction alone is often insufficient for generating and sustaining long-term customer loyalty. It is important to exceed customer expectations whenever possible and drive greater customer passion. Consider these findings from a recent Responsys study of U.S. … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 3 Comments

A Great Source of Recent Sales Data by Retail Category

Posted on February 16, 2014 by bermanevansretail

Looking to track month-to-month changes in retail sales by retail category? Then, take a look at the Retail Owners Institute Web site. The Retail Owners Institute Web site offers free data (in chart form) on the most recent six month … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , | 4 Comments