Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Is It Too Early to Plan for the 2014 Holiday Season? NO!

Posted on March 27, 2014 by bermanevansretail

Even though many retailers are still redeeming gift cards and processing customer returns from holiday 2013, it is time to be planning for holiday 2014. It is not too early. As Newgistics says: “Preparing a holiday 2014 strategy can require looking … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment

Ramping Up the Customer Experience

Posted on March 26, 2014 by bermanevansretail

Take a look at a recent interview that Evans on Marketing did with Rachel Levy Sarfin of OnlyIT.ca on how companies can improve the customer shopping experience. As Sarfin says: “The well-known adage of ‘the customer is always right’ is … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

McDonald’s Celebrity Endorser Lebrons Burger King’s

Posted on March 21, 2014 by bermanevansretail

For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king. Now, come two new commercials. Who do you think comes out … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment