Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Changing Customer Experience Expectations

Posted on March 15, 2018 by bermanevansretail

To succeed, changing customer experience expectations must be monitored. And fulfilled. A great customer experience facilitates repeat business. For example, look at these posts. Consistency Makes Good Customer Experiences Better. Closing the Customer Experience Gap. Better Customer Experience: Factor Consideration. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

How Global Wealth Is Allocated

Posted on March 14, 2018 by bermanevansretail

Income levels are important — domestically and internationally. Therefore, consider these posts — from oldest to newest. What’s Happening with the Economic Mobility of Americans? The U.S. Middle Class: Losing Some of Its Luster Globally. What We Earn by Age, … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , , | 1 Comment

Artificial Intelligence Insights from Intel

Posted on March 5, 2018 by bermanevansretail

As we head into the future, artificial intelligence (AI) will play an even more significant role. And some firms are leading the way. For that reason, today we cover artificial intelligence insights from Intel.   Background: Artificial Intelligence Insights from … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing, Video Clips (non-career) | Tagged , , , | Leave a comment