Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Better Attracting Loyal Consumers

Posted on September 13, 2017 by bermanevansretail

It is crucial that retailers continuously strive to attract and retain loyal shoppers — as we’ve discussed before. [Click here, for example]. As Martin Powton writes for Customer Think: “It takes so much effort to gain a customer now with an ever-increasing … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Reflecting on the 16th Anniversary of 9/11

Posted on September 11, 2017 by bermanevansretail

It has now been 16 years since one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect. Each year on this date, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Omnichannel and Great Customer Experiences

Posted on August 24, 2017 by bermanevansretail

There are vital customer service benefits for retailers to move from multichannel to omnichannel strategies. Here is a very good example involving Staples. As reported by Dave Sutton for TopRight Consulting: “When Faisal Masud joined Staples as Chief Digital Officer … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment