Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Cracker Barrel Builds Its Database with Sweepstakes

Posted on June 13, 2012 by bermanevansretail

Cracker Barrel Old Country Store is a 600-unit chain operating in 42 states that is “known for providing a friendly home away from home atmosphere in our old country store and restaurant.” Despite its old-style offerings, Cracker Barrel is clearly a … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

How Online Clothes Shopping Is More Like In-Store Shopping

Posted on June 12, 2012 by bermanevansretail

According to JWT Intelligence: “Online clothes shopping has come a long way from the beginnings of the Internet, when consumers were split between seeing it as the ultimate in convenience (infinite inventory without leaving home!) or a big waste of … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , | Leave a comment

E-Commerce in China

Posted on June 12, 2012 by bermanevansretail

The E-commerce potential in China is enormous and just beginning to really take off. In a recent Nielsen China article, Joey Chan, Marco Tang, and Queenie Chu note that: “Retailers planning their Chinese E-commerce strategy have two overarching goals: expand their … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment