Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

How Consumers Feel About Shopping In-Store, Online, and Via Mobile

Posted on June 12, 2012 by bermanevansretail

Recently, Nielsen did a survey to address this question: “Which do U.S. consumers prefer: In-store, online, or mobile purchases?” The company’s conclusion: “The answer is a resounding, ‘that depends…’ “ Take a look at the chart below to see why. Click … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

The Activities of the Digital Black Consumer

Posted on June 12, 2012 by bermanevansretail

Nielsen has published this detailed infographic. Click on the chart for more information from Nielsen.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment

How Do Shoppers Feel About Mobile Payments?

Posted on June 12, 2012 by bermanevansretail

According to Nielsen, the answer to this question varies greatly by region of the world. Click the chart for more information.

Posted in Global Retailing, Online Retailing, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment