How Consumers Feel About Shopping In-Store, Online, and Via Mobile

Recently, Nielsen did a survey to address this question: “Which do U.S. consumers prefer: In-store, online, or mobile purchases?” The company’s conclusion: “The answer is a resounding, ‘that depends…’ “
Take a look at the chart below to see why. Click on the chart to learn more.

Nielsen_June 2012 Purchase Preference

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional and tagged , , , , . Bookmark the permalink.

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