Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

The Varied Interests of Build-A-Bear

Posted on July 1, 2012 by bermanevansretail

Build-A-Bear’s Dave Finnegan discusses the retailer’s partnership with Oracle and the Retail Orphan Initiative (ROI). He also talks about the merchant’s cross-channel efforts and its use of social media.

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment

Generating Smarter Retail Operations

Posted on July 1, 2012 by bermanevansretail

Click on the photo to learn more about how better cross-channel data integration can result in smarter retail operations.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Retail Integration

Posted on July 1, 2012 by bermanevansretail

More than 1,300 retailers replied to Shopatron’s survey “on topics ranging from in-store and online sales to mobile phone usage in stores.” According to Shopatron: “Retail-integrated E-commerce empowers brands to use online sales to expand in-store sales. This is a significant … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , | Leave a comment