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Category Archives: Global Retailing
Tesco: Technology Enables Growth and Superior Customer Experiences
A technolgy-savvy retailer fuels growth through superior customer experiences.
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Technology in Retailing, Video Clips (non-career)
Tagged experiential retailing, technology, Tesco, video
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Ikea Decides to Go Big Time in India
As Amol Sharma and Jens Hansegard report in the Wall Street Journal, Ikea has plans to expand into India, due to the vast potential of that market and the change in Indian regulations: “Swedish furniture giant Ikea Group asked India … Continue reading
Posted in Global Retailing, Part 8: Putting It All Together
Tagged global retailing, Ikea, India, planning, trends, video
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TJX: A Plethora of Career Opportunities
TJX operates T.J. Maxx, Marshalls, and HomeGoods in the United States; Winners, HomeSense, and Marshalls in Canada; and T.K. Maxx and HomeSense in Europe. The firm has a number of career-related videos, three of which are shown below. Corporate Merchandising Buying
