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Category Archives: Part 1: Overview/Planning
Retail’s Impact on the Economy
We all know that the retail sector is a major driver of the economy — in the United States and around the world. With that in mind, take a look at this informative infographic by Milo. Included are data on … Continue reading
Better Personalizing the Retail Experience
In this multichannel era, it is imperative that store-based retailers work harder on their customer personalization efforts. As noted by Linda Lacina, writing for Entrepreneur: “The key to keeping brick-and-mortar relevant to shoppers lies in personalization. That’s one of the … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, customer service, experiential retailing, infographic, multichannel, opportunity, personalization, promotion, segmentation, shopping, store, trends
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The Leading Global Retailers
We know that Wal-Mart is the leading global retailer, but which firms fill out the rest of the top 50? (Note: Wal-Mart’s sales are almost as high as the next five largest retailers put together.) According to Kantar Retail, as … Continue reading
