Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Involved with Global E-Commerce? Localize!

Posted on June 6, 2014 by bermanevansretail

Just as many retailers tailor their domestic offerings by geographic area, so too must retailers tailor their offerings in a global strategy. This is just as true of E-tailing as it is of store-based retailing. As Shannon Zimmerman reports for … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 3 Comments

A Slideshow Overview of Retailing

Posted on June 4, 2014 by bermanevansretail

Looking for a quick overview of retailing? If yes, then here’s a multifaceted slide show for you!  

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , , | 1 Comment

Tips for Small Businesses: An Infographic

Posted on June 2, 2014 by bermanevansretail

New Republique is a creative Australian-based advertising agency. It recently developed the useful small business marketing infographic shown below. There are several good observations in this infographic for small firms.   Visually.  

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment