Author Archives: bermanevansretail

Shopping Cart Abandonment: Still a Big Problem

Posted on August 30, 2017 by bermanevansretail

For years, online retailers have had to deal with shopping cart abandonment — whereby consumers decide not to make purchases after placing items in their shopping carts. We have posted about this issue for years. As examples, see 1, 2, and 3. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , | Leave a comment

Are YOU Good with Data? There’s a Job Waiting

Posted on August 29, 2017 by bermanevansretail

As more and more retailers up their use of in-depth data analysis — and big data — the job market for data analysts has exploded. At the same times, not enough qualified applicants are available. As Taylor Cromwell reports for … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

Tips on How to Get Great Customer Reviews

Posted on August 28, 2017 by bermanevansretail

We know that lousy customer reviews can be the KOD (kiss of death) for some retailers. We also know that strong customer reviews can enhance sales in a meaningful way. So, how do we get great customer reviews? Consider these … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment