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Author Archives: bermanevansretail
Is a Deliverer Entering Person’s Home OK?
What do YOU think of this: A Deliverer Entering Person’s Home OK? Amazon believes many of its customers will love this practice. And that they will pay for it. But, critics say most people won’t want a stranger in their … Continue reading
Small Business Saturday 2017. Support Local Businesses.
Thanksgiving weekend is a big selling time. Consider that for firms of any size. But, most attention focuses on larger firms. Yet, tomorrow, we encourage you to participate. Small Business Saturday 2017. Support Local Businesses. As we know, small businesses … Continue reading
Happy Thanksgiving. Black Friday Shopping Next?
We wish you Happy Thanksgiving. Now, we ask you a question. Is Black Friday shopping next? And remember to look at our holiday shopping tips. Black Friday Shopping Next? Despite many shoppers avoiding Black Friday, millions are … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Black Friday, competition, customer expectations, experiential retailing, impulse shopping, infographic
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