Author Archives: bermanevansretail

Instagram Allows Retailers to Offer Shoppable Posts

Posted on December 7, 2017 by bermanevansretail

As a social media platform, Instagram is huge. And it’s  still growing. It has well over 800 million subscribers. Yet, until recently, Instagram was not very retailer friendly. Now, this has changed. And the change will benefit both Instagram and … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

Will 24/7 Curbside Service Boost Nordstrom for the Holiday?

Posted on December 6, 2017 by bermanevansretail

As with other department store chains, Nordstrom has been seeking out novel tactics to drum up more business. Its latest customer service approach? Adding 24/7 curbside service. Will it help Nordstrom’s holiday sales? We’ll know quite soon. According to George Anderson, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | 1 Comment

Personalized Retailing’s Future Looks Engaging: Tips

Posted on December 5, 2017 by bermanevansretail

As we know, personalized retailing is a big deal. Thus, personalized retailing’s future looks engaging [pun intended 🙂 ]. Let’s see why. And offer several tips.   Background on Personalized Retailing So, how should we define personalized retailing? Consider these … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment