Will 24/7 Curbside Service Boost Nordstrom for the Holiday?

As with other department store chains, Nordstrom has been seeking out novel tactics to drum up more business. Its latest customer service approach? Adding 24/7 curbside service. Will it help Nordstrom’s holiday sales? We’ll know quite soon.

According to George Anderson, reporting for RetailWire:

“Nordstrom will give customers a little help as Christmas approaches. It will offer 24/7 curbside pickup at 10 stores across the country beginning Dec. 16. And continuing through Christmas Eve morning. This pilot is intended to give customers more flexibility as time pressures mount. Customers can pick up purchases during their early morning commute or perhaps after the little ones are in bed for the night.”

“‘I think more than any other time of the year, traditional store hours may not fit our customer’s lifestyle,’ Shea Jensen, Nordstrom senior vice-president of customer experience, told USA Today. ‘And so if we can find ways to lighten their load a bit during the busy season, we’re happy to do that.’”

Click the image to read more from Anderson.

Photo by Nordstrom

 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , . Bookmark the permalink.

One Response to Will 24/7 Curbside Service Boost Nordstrom for the Holiday?

  1. Nordstrom has a reputation for going above and beyond for their customers. So it will continue to delight their current customer base and draw new customers in. The adoption rate of the service is not the only measure of success.

    In a big picture sense did it justify its cost which is a difficult measure. That is to say that the service may operate at a loss, but its existence may cause an increase in sales that will offset that loss.

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