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Author Archives: bermanevansretail
How Big a Problem Is Price Gouging?
Here is an interesting infographic by Brian Wallace on price gouging (setting overly high prices due to the high of consumer demand relative to the available supply). Click the chart to learn more. Post suggested by KCJ
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, customer expectations, customer loyalty, ethics, price gouging, pricing, social media, trust
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Four Key Job Skills
Evans on Marketing Do you know what job skills to emphasize in today’s competitive marketplace? According to Ruth Mantell, writing for the Wall Street Journal, these are the four most important attributes for job seekers to highlight in 2013: Clear … Continue reading
Posted in Career Useful Information, Careers in Retailing
Tagged career, opportunity, planning, tips
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Zara: On the Fast Fashion Track
As we’ve blogged previously, Zara, the Spain-based global apparel retailer that is part of Inditex, is on quite a roll. It is now the largest fashion retail chain in the world. Suzy Hansen, reporting for the New York Times, notes … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged appa, fashion, fast, global retailing, Inditex, location, merchandising, promotion, strategy, success, Zara
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