Author Archives: bermanevansretail

How to Have a Better Online Store

Posted on September 1, 2014 by bermanevansretail

Originally posted on Retailing: From A to Z:
More small retailers have developed online stores in recent years. The costs are relatively low, there are many easy-to-use templates, and a variety of outsourcers offer Internet services. Nonetheless, some of these…

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments

Addressing Gender Differences in Online Persuasion Strategies

Posted on August 30, 2014 by bermanevansretail

As we wrote a while back in one of our most popular posts, there has been significant research about differences in online shopping behavior by gender. MindWhat, an analytics firm observes: “Are men from Mars? And women from Venus? Probably … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

What Would YOU Do If You Won $100,000?

Posted on August 29, 2014 by bermanevansretail

Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like to know if answers to this question differ by age … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , | Leave a comment