Author Archives: bermanevansretail

Calculating Your Break-Even Point

Posted on April 25, 2018 by bermanevansretail

In January, we discussed 2018 Marketing Budget Trends. Today, we examine the basics of calculating your break-even point. This is an important, rather simple metric. But, it is sometimes misunderstand.   Calculating Your Break-Even Point According to Braden Becker, writing for HubSpot: “You’ve … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment

How Social Media Can Energize In-Store Sales

Posted on April 24, 2018 by bermanevansretail

Social media can help or hurt companies in many ways. For example, see these two posts. Social Media Marketing Tips and Social Media and E-Commerce. Today, we examine how social media can energize in-store sales. Special thanks to Chris Landry … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | 1 Comment

How Affluent Americans Live

Posted on April 23, 2018 by bermanevansretail

Income/wealth is distributed quite unevenly in the United States and around the world. And high poverty rates exist globally. But today, we look at the upper end of the income spectrum. How affluent Americans live. Their demographics and behavior impact … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment