Author Archives: bermanevansretail

P&G: Retailers’ Friend or Foe?

Posted on December 15, 2014 by bermanevansretail

For decades, Procter & Gamble has been recognized as one of the most cooperative and supportive channel partners. It advertises widely, offers frequent coupons and other promotions, and provides in-store support. But now, Andrew Elliot — a vice-president at WD … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , | Leave a comment

Are YOU Doing What Employers Are Looking for During the Job Search?

Posted on December 11, 2014 by bermanevansretail

Are you doing all that you can to excite potential employers? As Tracey Parsons, CEO of CredHive (a job-credentialing firm), writes for Careerealism, there are several things that employers seek in candidates: Follow instructions — “At my company, we require … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , | Leave a comment

Cognizant’s 2014 Shopper Experience Study

Posted on December 10, 2014 by bermanevansretail

RIS News and Cognizant have published a report on the state of the shopper experience in 2014. More than 5,300 respondents in the United States, the United Kingdom, Germany, and China were surveyed. As RIS News’ editorial director Joe Skorupa notes at the beginning … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment