Author Archives: bermanevansretail

2014 Retailing Customer Service Champions

Posted on December 9, 2014 by bermanevansretail

1to1 Media recently released its 2014 Customer Champions report. This is how it defines customer champion: “Behind every successful enterprise-wide customer strategy is an individual who tirelessly evangelizes the customer cause, who reminds employees that customers are the business, who … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Show Passion in Your Job Interview

Posted on December 8, 2014 by bermanevansretail

It is not just our qualifications that determine whether we get a desired job. It is also the passion we display about getting and doing that job during the interview stage of the hiring process. Consider these observations from Jessica … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , | Leave a comment

Do You Understand the Value of Cross-Channel Attribution?

Posted on December 7, 2014 by bermanevansretail

In this era of complex retail channels, one of the big challenges is attributing the contribution of the various channel members in the consumer’s purchase process. As Forbes’ MarketShare notes: “In today’s more measurement-focused marketing world, cross-channel attribution is a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment