Author Archives: bermanevansretail

Retail TouchPoints’ 2014 Customer Engagement Award Winners

Posted on December 18, 2014 by bermanevansretail

As we recently posted, the customer’s shopping experience  is vitally important to the success of any retailer. The retailers selected for Retail TouchPoints’ 2014 Customer Engagement Awards certainly grasp this: “As we move into 2015, retailers are focused on finding … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Ten Videos on Careers in Retailing

Posted on December 17, 2014 by bermanevansretail

Here are a wide variety of videos about a career in retailing. They cover a lot of bases for you to think about.   Retail Careers   Want a Career in Retail?   Career Profile: Retail Merchandiser & Territory Assistant, … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

A Video Look at the Glade Boutique

Posted on December 16, 2014 by bermanevansretail

SC Johnson, a maker of household products, including Glade, has opened a Glade “popup” store in New York City. This store will be open through December 23, 2014.  Take a look at the company’s fun YouTube video: “Follow host Audrina Patridge as … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment