Author Archives: bermanevansretail

Universum’s 2015 Top Employers (Including Retailers): Part 2 — Global

Posted on October 1, 2015 by bermanevansretail

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers were highlighted. In Part 2, global/foreign employers are highlighted. The … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , | 1 Comment

Universum’s 2015 Top Employers (Including Retailers): Part 1 — the U.S.

Posted on September 30, 2015 by bermanevansretail

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers —  including retailers. In Part 1 of our two posts on these surveys, the views of U.S. students are highlighted. In Part … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , | 1 Comment

Franchisee Problems at McDonald’s

Posted on September 29, 2015 by bermanevansretail

The backbone of McDonald’s long-term growth around the world is its franchising system, whereby the vast majority of McDonald’s outlets are owned and operated by franchisees. However, McDonald’s has not performed strongly for a while. And many of its franchisees … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 2 Comments