Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers —  including retailers. In Part 1 of our two posts on these surveys, the views of U.S. students are highlighted. In Part 2, global/foreign student preferences will be highlighted. 

The 2015 Universum U.S. Undergraduate Student Survey results are based on the responses of thousands of undergraduates: ““This list represents this year’s Ideal Employers for U.S. business students. Students choose an unlimited number of employers they would consider working for from a list of 230. From their ‘considered’ employers they choose their top five ‘Ideal’ employers. The Ideal Employer Rankings represent the companies with the most ‘Ideal’ votes.” 

These are the top-rated firms with a strong retail presence according to Universum’s U.S. undergraduate survey of business students (in alphabetical order):

Amazon.com

Apple

Dick’s Sporting Goods

Gap

H&M

Ikea

Macy’s

Nordstrom

PetSmart

Starbucks

Target

Wal-Mart

Walt Disney

These are the top-rated firms with a strong retail presence according to Universum’s U.S. undergraduate survey of humanities, liberal arts, and education students (in alphabetical order):

Apple

Best Buy

Coach

Gap

H&M

Ikea

Macy’s

Nordstrom

PetSmart

REI

Starbucks

Target

Toys “R” Us

Walt Disney

Whole Foods Mart