Author Archives: bermanevansretail

Pre-Election Economics Interview with Hof Prof

Posted on November 3, 2016 by bermanevansretail

Hofstra University’s Zarb School of Business Distinguished Professor Joel Evans was recently interviewed by the award-winning Hofstra radio station WHRU about the impact of the presidential election on the economy. Here is that 25-minute interview. The views are those of … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , , | 1 Comment

Monitoring Retail Shopping: An Infographic

Posted on November 1, 2016 by bermanevansretail

For a recent issue of its Retail Monitor newsletter, Great American Group developed an interesting infographic on the shifting patterns of shopping.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 1 Comment

Who Comes First: The Customer Or the Employee?

Posted on October 31, 2016 by bermanevansretail

The question in the title to this post raises an interesting issue. Yet, the answer is not as simple as it may appear. Of course, retailers should always want their customers to be happy — and therefore, profitable and hopefully … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment