Monthly Archives: September 2017

iPhone Rolls On

Posted on September 25, 2017 by bermanevansretail

Yes, iPhones are a big deal, which we discussed on Evans on Marketing when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. As the following chart from Statista shows: … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | Leave a comment

Shopping Centers’ Impact

Posted on September 20, 2017 by bermanevansretail

Despite the downward trend in the overall popularity of shopping centers, they still account for a sizeable part of the U.S. economy. Their impact remains enormous — even if reduced. According to various sources — International Council of Shopping Center … Continue reading →

Posted in Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

The Reality of Retailing in 2017

Posted on September 19, 2017 by bermanevansretail

In 2017 alone, we have had a number of posts on the present state of  of retailing. For example, see: More on the State of Store Retailing in 2017 Retail Data by World Region Doing Better at Ominchannel Retailing: Video Tips The Growth … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , | 1 Comment