Monthly Archives: September 2016

What’s Ahead for Holiday Season 2016?

Posted on September 29, 2016 by bermanevansretail

Holiday season 2015 did not reach the expectations of many retailers. Holiday season 2016 is expected to see even stronger growth for online retailing, but not a lot of growth for store-based retailing — especially apparel, home goods, and mass … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Retailers Want to Know: Do Shoppers Really Trust Customer Reviews?

Posted on September 28, 2016 by bermanevansretail

As retailers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on retailer-sponsored communications. Let’s look at some research by Trustpilot, a customer review … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Key Numbers for Retailers

Posted on September 26, 2016 by bermanevansretail

Martec International (a retail consulting firm) and Microsoft Business Solutions recently produced a report on How to Get the Numbers That Matter in Retail: “The objective of this white paper is to review various aspects of retail financial management and to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment