Monthly Archives: August 2016

How Students Can Be More Marketable

Posted on August 23, 2016 by bermanevansretail

Want to get the best job and career path possible? If you are still a student, there are several suggestions. [If you are currently working, some of these suggestions apply to you too.] According to Tim Green, writing for The … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , | 2 Comments

Better Understanding the Consumer’s Path to Purchase

Posted on August 22, 2016 by bermanevansretail

We know that consumers shop differently for various goods and services. But we can always learn more. Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?” A free download is available with a simple login. The chart … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Department Stores Still Rocky

Posted on August 9, 2016 by bermanevansretail

Traditional department stores are having a tough go of it. Despite many store and online initiatives, the competition is taking its toll. And better times ahead do not seem in the cards for this sector, even though individual department stores … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment