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Monthly Archives: March 2014
A Comprehensive Glossary of Retailing Concepts
Looking to learn more about the terminology used in retailing? The Path to Purchase Institute annually publishes a comprehensive glossary. To access the free nearly-700-item 2014 glossary, click the image.
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged 2014, glossary, information, Path to Purchase Institute, retailing
3 Comments
Fast-Food Firms Doing Good
Fast-food companies are frequently criticized for the unhealthy nature of their menus. But these firms are often involved in very good deeds, such as the sponsorship of Ronald McDonald House Charities. Ronald McDonald House Charities is an example of cause … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged cause marketing, customer expectations, Dave Thomas Foundation for Adoption, McDonald's, opportunity, promotion, Ronald McDonald House Charities, success, trust, Wendy's
1 Comment
Is It Too Early to Plan for the 2014 Holiday Season? NO!
Even though many retailers are still redeeming gift cards and processing customer returns from holiday 2013, it is time to be planning for holiday 2014. It is not too early. As Newgistics says: “Preparing a holiday 2014 strategy can require looking … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, holiday, opportunity, planning, tips
1 Comment
