According to research conducted by ScanLife: QR (quick response) “codes are a familiar sight in stores, restaurants, and museums; and they often appear on magazine ads and product packaging – even on cars and clothing. Each code is aimed at effectively delivering relevant consumer experiences that engage, educate, inform, or entertain. As marketers around the globe continue to integrate QR Codes into their marketing strategies, scanning volumes are growing at exponential rates.”

This is shown in the infographic below.