As we reported recently, McDonald’s has been working hard to stimulate sales growth. However, it has some serious customer service problems to address.

According to Martha C. White, writing for NBCNews.com: “When it comes to service, McDonald’s customers just aren’t lovin’ it. The burger behemoth is fielding an increasing number of gripes about its employees’ friendliness, professionalism, and speed of service, so much so that an executive warned, ‘service is broken,’ at a recent internal webcast. The company told franchisees that 20 percent of complaints were related to workers’ attitudes, ‘and it’s increasing,’ according to the Wall Street Journal. Gripes about ‘rude or unprofessional employees’ topped the list, and complaints that it took too long to get food increased ‘significantly,’ over the last six months. In a survey of the 10 largest fast-food chains it conducted earlier this year, research firm Technomic found that McDonald’s came in last in the ‘friendly, pleasant service’ category.”

Click the image for a Wall Street Journal video.

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