With the raid growth of Wi-Fi (both public and in-store), mobile shopping is moving to a whole new level.

As eMarketer reports: “Shoppers are taking full advantage of the information they can access using their mobile devices. JiWire’s survey of U.S. customers found that more than nine in 10 smartphone owners had used their device while at a physical store location. According to JiWire, both men and women who used in-store Wi-Fi on their phones were most often using it to compare prices, read customer reviews, or hunt down coupons and other deals that could be used at the store’s physical location.”

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