lululemon: 2013 International Retailer of the Year

As the retailer says at it Web site: “Founded in Vancouver BC in 1998, the first lululemon shared its retail space with a yoga studio. We’ve been growing ever since, and our technical yoga and run clothes are now available in countries all over the world.” 
From its philosophy of helping people develop from the inside out to its spot-on understanding of how function is fashion, watch this video clip to discover why lululemon was named National Retail Federation’s 2013 International Retailer of the Year, honored at the Annual Industry Retail Luncheon at Retail’s BIG Show.

 

This entry was posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.

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