It is certainly time for retailers to better understand how people are using location tagging via their mobile devices — and to act appropriately in driving more of those people to their stores.

As reported by eMarketer: “Mobile audience media company JiWire found that, among users of mobile Wi-Fi hotspots in quarter 2, 2012, more than six in 10 tagged their social media status updates, photo uploads, or other posts with their location. Facebook was the most popular social network among all respondents, with 91%  using it, and 88% of that group said they location-tagged posts. More than seven in 10 Google+ users said the same, as did 68% of Twitter users and 60% of Instagram users. Demographic and behavioral profiles of those who location-tagged posts on the social sites varied in several ways.”

For the full eMarketer story, click the chart.