Tag Archives: YouTube

Retailers Want to Know: Do Shoppers Really Trust Customer Reviews?

Posted on September 28, 2016 by bermanevansretail

As retailers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on retailer-sponsored communications. Let’s look at some research by Trustpilot, a customer review … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Watch the Construction of a Retail Store via Time-Lapse Photography

Posted on September 23, 2016 by bermanevansretail

Building a retail store can be a time-consuming and complex project. It is far more detailed than a store remodel. Consider the case of Jimmy John’s. According to its Web site, at Jimmy John’s Sandwiches: “We serve from-scratch food made … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , | 1 Comment

When Is the Right Time to Eat? Interesting Conclusions

Posted on September 19, 2016 by bermanevansretail

Looking to eat better? Then cut down on impulse eating. According to food and supermarket guru Phil Lempert: “Mom was right when she said to wait until dinner. Improve your diet by time-delaying your eating by ordering your food long before … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment