Tag Archives: video

How Do People Feel About Gift Giving?

Posted on December 12, 2016 by bermanevansretail

Marketing Professor Anne Hamby of the Zarb School of Business at Hofstra University is an expert on consumer behavior. Recently, she participated in a video interview about the holiday shopping season.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Amazon: The Best in Efficient Shipping

Posted on December 6, 2016 by bermanevansretail

We have noted several times before that Amazon is quite an innovative company. And it is especially adept at developing and using new technology to facilitate its distribution network.  As Matt McFarland recently reported for CNN Money:  “By the time … Continue reading →

Posted in Part 5: Managing a Retail Business | Tagged , , , | 1 Comment

Knowledgeable Holiday Shoppers Are Smart Shoppers

Posted on November 21, 2016 by bermanevansretail

Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | Leave a comment