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Tag Archives: Uniglo
What Makes Uniqlo Glitter?
Uniqlo makes and sells casual apparel that includes several categories and social groups. Its clothing items “simple and essential yet universal, so people can freely combine them in their own unique style.” What makes Uniqlo so successful and distinctive? According … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged apparel, customer expectations, customer service, experiential retailing, fashion, Japan, merchandising, multichannel, planning, shoppers, strategy, success, Uniglo
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