Tag Archives: tips

FREE Nielsen Webinar on Finding the Most Profitable Consumers

Posted on August 30, 2013 by bermanevansretail

On September 17, 2013, Nielsen will host a free Webinar on “Super Consumers: How to Find and Reach the 10% That Can Drive 50% of Your Profit.” As Nielsen notes: “Does your brand have ‘super heroes’? Join us and Kraft … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

An Interesting Take on “Free” Shipping from Vermont Teddy Bear

Posted on August 23, 2013 by bermanevansretail

Free shipping is certainly a hot button issue for many online shoppers and the retailers that serve them. With that in mind, let’s take a look at the strategy of Vermont Teddy as to shipping fees. As reported by Tim Parry … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Are Your Presentations as Good as They Can Be?

Posted on August 19, 2013 by bermanevansretail

Take a look at this tutorial from Alex Rister, a professional communicator.  

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments