Tag Archives: technology

Smart Stores In Brazil

Posted on June 15, 2012 by bermanevansretail

Advances in retail technology are spreading far beyond the United States and Western Europe — into such regions as South America. Recently, JWT Intelligence did research on Brazil and came to these conclusions: “Smart stores are coming to Brazil. In 2011, … Continue reading →

Posted in Global Retailing, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , | Leave a comment

Slicing, Dicing, and Mincing Personal Data to Target Ads

Posted on June 15, 2012 by bermanevansretail

Welcome to the new, more micro, more hidden era of data mining of consumer information. As reported by JWT Intelligence: “The amount of information consumers are making available about themselves, their habits, and their personalities online is like catnip to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment

Walgreens Innovates with Text Alerts

Posted on June 13, 2012 by bermanevansretail

The Walgreens drugstore chain has developed a clever and very customer-friendly competitive advantage through its new text alert program for prescription drugs. The highlights of the program are shown here.

Posted in Part 1: Overview/Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment