Tag Archives: small business

A Small Florist Flourishes

Today, times remain tough for a wide variety of retailers — both large and small. But, as always, there are some shining stars. And we can learn from them. One such star is Andrea Glass, a florist in Louisville, Kentucky, … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 2 Comments

Online Tips for Small Retailers: A Video

This TV interview recently appeared on Fios1’s Money & Main$Street show. It deals with the issues surrounding small retailers and their involvement with the Web.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

Understanding and Marketing to the Long Island Consumer: A Small Business Perspective

Take a look at a recent interview I did with Fios1. There are lots of nice graphics, too.      

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment